Unconventional: A Memoir of Entrepreneurism, Politics, and Pot

Jamie Andrea Garzot was one of the least likely people to become a cannabis entrepreneur, advocate, and industry pioneer. She had no business background. She was not involved in politics. She had only a four-figure capital. And, surprisingly, she had limited experience with cannabis. So how did Garzot find herself at the forefront of California’s cannabis movement?

In this inspirational memoir, Garzot describes her trajectory from a cannabis retail rookie navigating an unregulated market to a cannabis authority. During her time in the industry, she developed a wildly successful line of artisanal edibles, managed $12 million a year in all-cash sales, and became an advocate for cannabis legislation at the state capitol—all of which led to an eventual acquisition by High Times, one of the most recognized names in the industry.

Unconventional is the story of an industry in its wild heyday, the inner workings of local and state government and cannabis’s dicey road to regulation, and the seismic changes in the way cannabis was distributed and sold. But it is also the story of one woman’s tenacious spirit and all the lessons she learned the hard way and how staying true to her vision paid off every step of the way.

Anyone who has ever dreamed of following their instincts and reinventing their life will be inspired by Garzot’s unusual and unconventional journey.